Analytics data can be categorized as personal data or other data. If the data can be used to identify a specific individual, it's personal data. Otherwise, it’s other data.
Here’s an example of personal data that our analytics framework may collect: In order to get the most useful statistics about Access Points, we need the MAC address. Even though it would be very difficult to use the MAC address to identify an individual, it could fall under the category of personal data as defined by some regulatory bodies and needs to be treated accordingly.
Here’s an example of other data that our analytics feature will collect: We want to evaluate how features impact overall performance of the products, so our analytics framework will identify if features, like Fast Roaming or Guest Networks, are enabled. By itself, this information cannot be used to identify an individual.